London
London
London
London
London
London
London
London
London
London
London
London
London
London
London

London

Automatic two-hand watch with tonneau-shaped case, white dial, and choice of strap.

$1,250.00
London-engraving
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Please note: Engraved watches cannot be returned
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5 YEAR GUARANTEE

We offer a 5 year movement
guarantee on all our watches

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FREE 30 DAY RETURNS

30 days returns or exchange
if you change your mind

RED, WHITE, AND BLUE
The focus of the London is geometry and proportion, inspired by two-hand watches of the mid-seventies. For example, the white dial is dominated by a pattern of three-dimensional concentric ridges that lend the face texture and depth, as well as drawing your eye towards the midnight blue baton hands. Set into the dial are red Arabic numerals. These cut through the dial pattern and produce a stepped effect that helps to enhance the depth that the ridges provide. Meanwhile, their alternating sizes help to prevent the layout from looking uniform and draw the eye back from the centre to the rest of the dial. Finally, framing these elements is a blue railroad minute track. The focus on shape naturally extends to the rest of the watch, with the curved sapphire crystal and distinctive tonneau-shaped case designed to follow the curve of the wrist and offer a streamlined silhouette.
FLOWING LINES
The brushed tonneau case is made from stainless steel and offers a clean contemporary look that doesn’t distract you from the stunning dial. The watch itself is nice and thin, measuring 10.6mm thick, with the curved portion on the case being only 7.2mm deep. Two key details of the case are the polished chamfer that runs along the top edges, and the engraved groove that traces the outer edge of the case sides. These break up the case side profile and provide points of interest, whilst not disturbing the overall clean lines of the case shape.

Inside the watch is a Swiss-made Sellita SW300-1 automatic movement. The premium calibre has 25 jewels, a 56-hour power reserve, and a 4Hz beat rate, as well as being 1mm thinner than the more common SW200. The calibre has also been modified to remove the seconds hand, and it’s been adjusted for accuracy in four positions. The movement can be viewed through the sapphire crystal on the watch’s case back, and you’ll see that the rotor has been vapour coated to match the colour of the dial.

"A BOLD WATCH THAT DOESN'T NEED TO SHOUT TO BE HEARD."

London - lifestyle 1 London - lifestyle 2 London - lifestyle 3
STORY
The London is inspired by the classic two-hand cushion-cased watches of the 1970s. These watches were notable for putting a spin on traditional two-hand watches through the use of unique cases shapes, dial textures and colours. The London looks to continue this tradition and is of course named after England’s capital city because it aims to embody the spirit of the city during that era.
SPECIFICATIONS
Case

35mm diameter, 10.6mm depth, 41mm pin-to-pin, 45mm lug-to-lug, serial numbered

Material

316L high-grade stainless steel

Finish

Brushed with polished chamfers

Dial

White dial with a pattern of three-dimensional concentric ridges, inset with stepped red Arabic numerals. Surrounded by blue railroad minute track with red minute markers.  

Hands

Gloss midnight blue baton handset 

Crown

Rounded stainless steel inset with solid bronze cap featuring embossed Farer 'A'

Glass

Curved sapphire crystal with a bevelled edge, and multi-layer anti-reflective coating on the underside. Sapphire exhibition glass on rear

Strap

St Venere leather, 316L stainless steel buckle fastening

Lug Width

20mm

Water Resistant

100M / 10ATM


London-specification
MOVEMENT
MOVEMENT

Swiss Made SELLITA SW300-1 Special Elaborated Grade movement, modified to remove the seconds hand. Decorated with a bespoke rotor that is vapour coated to exactly match the dial colour.

FUNCTIONS

Hours, minutes

JEWELS

25

WINDING

Automatic

POWER RESERVE

Approximately 56 hours when fully wound

SIZING
BUILT TO LAST

We pride ourselves in creating products that stand the test of time. We design our watches meticulously in London before they are handmade, without compromise in Switzerland. That's why we offer a 60-month / 5-year movement guarantee on all Farer watch movements - if anything does go wrong then we’ll be happy to repair or replace it. Plus, if you aren't 100% satisfied within 30 days of purchasing one of our watches, you can send them back to us for a full no quibble refund or exchange. All items must be returned in their original condition - unworn and undamaged.

THE FARER STORE
AFFORDABLE
PRICING

We only sell our watches direct to our customers, so we are able to remove retail mark-ups.

PERSONAL
SERVICE

We design our watches in our UK studio and talk directly to our customers. We don't use call centres.

FINANCE
AVAILABLE

Spread the cost of your purchase with monthly payment options. Select your payment option at checkout.

FREE DELIVERY
WORLDWIDE

Free Next Day delivery in the UK. Free DHL Express / Fed Ex Priority to the US. Free tracked DHL Express worldwide.

FREE
30-DAY RETURNS

For hassle-free shopping, you have thirty days to return any purchase in its original condition for free.

5 YEAR MOVEMENT
GUARANTEE

A five-year guarantee on all Farer watch movements, if anything does go wrong then we will repair or replace it.

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MONTHLY PAYMENTS AVAILABLE WITH KLARNA

$103.75/month based on a purchase price of $1,245.00

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